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Quality Link For Your Website

Date Added: January 04, 2018 09:19:43 AM
Author: Hedi Hadiningrat
Category: INTERNET

The most common answer to that question was "link building". If links are so important how do you build them? Here are some great techniques for providing content that people will actually want to link to.

Don't just think of directories as being places that accept websites. Some of the best directories represent business partnerships and exist on sites like manufacturers you sell for, local government sites, or your local chamber of commerce.

  • Would some of your business partners be willing to link to your site?
  • Are there any trade organizations or local business organizations you can join?
  • If there are no relevant industry organizations, could/should you create one?

How to Influence Link Anchor Text

Link quality is one important factor, but another important factor is link anchor text. In this interview Google's Adam Lasnik highlighted the importance of using descriptive anchor text:

Useful descriptive Anchor text can be great, not only for the user who gets a better idea what he or she is going to be clicking through to, but helpful for Google to better understand what that page is likely about.

You can't always control how other people will link at you, but you can guide them. Most people refer to things by their official name. If your domain name is ChicagoDentists.com, and you are aggressive at marketing your site, then many people who mention your site are going to link at your site with Chicago Dentists as the anchor text.

Beyond your domain name, you can also guide anchor text with the names you give articles, tools, and other content published on your site. If you want people to reference something on your site using a specific set of words then make sure those words are in the page title, file name, and in the product name. Creating a product logo helps influence anchor text even more.

 
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